Insights from Real Buyer Interactions.
The mystery shopping service built for SaaS software - giving you independent insights and true knowledge advantage.
Why mystery shopping?
Let’s face it: roleplays rarely show the true skills of a sales team,
and reviewing recorded calls can take hours. There’s a better way.
Inspired by the mystery shoppers used in retail and hospitality, the Secret SaaS Shopper puts your startup into a real sales scenario that demands top performance. Our B2B mystery shoppers take the review work off your hands, delivering actionable insights that reveal strengths, uncover gaps, and help you make improvements faster and smarter.
Designed for SaaS companies
Every part of our approach is built for the SaaS sales cycle, from inbound responsiveness and demo structure to value articulation and objection handling. We focus on what really drives revenue, so you get insights that matter and improvements you can action instantly.
How we work
1. Consultation & Scoping
We begin by understanding your goals and criteria. Based on your objectives, we tailor the assessment framework and define the scenario we’ll execute.
2. Mystery Shopping
Our mystery shoppers will engage with the chosen company exactly as a buyer would. Every interaction is objective, authentic, and designed to capture how the sales process performs in real life.
3. Review Session
Once the assessment is complete, we compile the findings into a custom report. During the review session, we walk through the results and discuss key opportunities in relation to the defined goals.
Our services
Whether you’re a sales leader looking for an honest view of how your team performs, an investor needing objective insight into a company’s real go-to-market effectiveness, or a competitor wanting a clear benchmark of how others sell, Secret SaaS Shopper gives you unbiased, real-world performance insights you can’t get anywhere else.
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If you manage a sales team, you already know that performance isn’t always what dashboards and call recordings make it seem. Secret SaaS Shopper gives you an objective, real-world assessment of how prospects actually experience your process - without roleplays, bias, or hours of review on your end.
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When evaluating a portfolio company or a potential deal, nothing beats seeing how they perform in a real sales environment. Secret SaaS Shopper provides an unbiased, first-hand view of their go-to-market effectiveness, so you can validate assumptions, spot risks early, and strengthen your conviction.
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Understanding how rivals sell is a powerful advantage, but traditional win-loss and hearsay only go so far. Secret SaaS Shopper lets you benchmark competitors through real customer-like interactions, revealing their strengths, weaknesses, and strategic positioning; all without speculation.
