What exactly is a mystery shopper?
A mystery shopper behaves like a genuine prospect to experience a real sales process. They follow your funnel end-to-end and document what actually happens.

Is mystery shopping ethical in B2B?
Yes, when done responsibly. We only use publicly available information, never misrepresent identity or intent in a harmful way, and avoid any engagement that would trigger contractual obligations or misuse confidential data. We operate with clear ethical boundaries and can walk you through them before starting.

Who will be the mystery shopper?
We work with a diverse network of mystery shoppers across industries and seniority levels. Based on your requirements and the buyer persona that best reflects your real audience, we assign a shopper who matches that profile.

Will my team know they’re being assessed?
No, unless you prefer it. Most clients choose a fully blind assessment, but we can also run transparent evaluations where teams know a mystery shopper may be present within a certain timeframe.

How long does a full assessment take?
Usually 1–3 weeks, depending on the complexity of the process, number of touchpoints, and of course how quickly the sales team responds. Simpler flows can be turned around faster..

Can VCs use this before investing?
Absolutely. It’s one of our fastest-growing use cases. We help investors validate GTM claims, pressure-test sales execution, and benchmark companies before making decisions.

Is this suitable for early-stage startups?
Yes. Even small teams benefit from unbiased feedback (often more than later-stage companies) because the improvements can be implemented quickly.